Privacy policy

Online privacy policy for biolifepet.it pursuant to EU Regulation 679/2016

PREMISE

Biolife Pet Srl cares about the privacy and data protection of its existing and potential customers.

We are committed to offering the highest standards of products and services. Therefore, we value each of our existing and potential customers and aim to maintain adequate protection of their personal data (hereinafter, "Data").

Biolife Pet Srl 's Online Privacy Policy explains how Biolife Pet Srl collects and processes your Data when you use our website or other digital platforms (hereinafter the "Platforms"), when you purchase Biolife Pet Srl products through our Platforms, as required by data protection laws in the countries in which we operate, such as the European Union's General Data Protection Regulation (EU Regulation 679/2016).

The country-specific changes outlined below may in some cases also apply to offline data collection. If so, the country-specific amendment will state whether it applies to both online and offline data collection.

Biolife Pet Srl has implemented a robust data protection compliance program, which includes the adoption of internal policies and procedures to ensure compliance with applicable data protection laws and regulations, as well as the implementation of appropriate technical and organizational measures to implement data protection principles.

1. Who is responsible for the processing of personal data?

Biolife Pet Srl 's web platforms and the related data processing are managed/carried out by or on behalf of Biolife Pet Srl . All online sales in the e-commerce section of the website are carried out by Biolife Pet Srl as indicated in the applicable Conditions of Sale .

2. What data do we collect and how?

The specific type and scope of Data we collect about users depends on their activity and interaction with the Platforms (for example, whether they browse only through our Platforms or purchase a product or subscribe to our marketing communications). The following Data may be collected through our Platforms:

1. Information relating to the use of the website (hereinafter "Log Data"): When users use our Platforms for informational purposes only (i.e., they do not register, purchase, or otherwise transmit their data through the website), their Internet browser automatically collects and transmits to us certain basic information about their use of the website. This Log Data may include:

• the browser type and version,
• the operating system and interface,
• the device used,
• the linguistic preference,
• the website from which you accessed our website (referrer URL),
• the web pages visited by the user on our platforms,
• the date and time of access,
• part of the IP address,
• the actions taken on the Platforms, and
• the name of the user's provider.

1. Information processed by external social media providers (hereinafter "Social Media Data"): Our Platforms contain sharing buttons that allow you to share Biolife Pet Srl content with friends through third-party media platforms and/or social networks (such as Facebook, hereinafter "External Platforms"). Simply using our Platforms generally does not result in data processing activities (including data transfer) in connection with External Platforms. However, when you use the Share button, External Platforms may collect and otherwise process your personal data. For more information on the scope and purpose of the data processed by the External Platform provider, including your rights and settings options to protect your privacy, we recommend that you consult the External Platform provider's privacy policy.
2. Information processed through cookies (hereinafter "Cookie Data"): We use cookies and similar technologies during the operation of our Platforms. The processing of Data based on cookies is subject to the Section 9 reported below.
3. Information collected when purchasing a Biolife Pet Srl product (hereinafter "Purchase Data"): If you purchase a Biolife Pet Srl product through our Platforms, we collect your Data through the purchase form to process your order. If you purchase a Biolife Pet Srl product through your account (see Section c) below), we also process your purchase history.
4. Information collected when you create an account on the Platform (hereinafter "Account Data"): If you create an account on the Platform to order faster, track your order, create and maintain your wishlist, and/or receive exclusive news about Biolife Pet Srl products (where requested), we collect Account Data through the account creation form.
5. Information collected when you sign up for the NUTRACEUTICA BIOLIFE SRL newsletter or other marketing communications ("Marketing Data"): If you sign up for our newsletter or other marketing communications through the Platforms to receive information about Biolife Pet Srl products, campaigns, or other events, we collect Marketing Data through the Newsletter subscription form.
6. Information collected when you otherwise interact with us through the Platforms ("Requested Data"): The Platforms allow or facilitate contact with us, including exercising the rights set forth in Section 8 (as applicable), or sharing your opinion on Biolife Pet Srl products and services in many other ways other than those described above, such as by email, telephone, letter, or data subject access request. Data collection depends on how you interact with us and the information you provide to us.
7. If you contact us via the contact form available on the Platforms, we collect the following Data:
   • name (first and last name),
   • e-mail address,
   • telephone number
   • object
   • message
8. If you contact us to exercise your data subject rights (where applicable), we typically collect the following Data, depending on how your data subject rights request is made:
   • type of relationship with Biolife Pet Srl (e.g. customer, employee or other),
   • name (first and last name),
   • type of request (e.g. request for rectification or deletion),
   • contact information,
   • Country of Residence,
   • additional details of the request necessary to process the user's request (e.g. identification data), and
   • the content of the user's request.
9. Information collected about you by third-party partners : From time to time we may collect Data about you from third-party partners (in order to enrich our databases) or instruct such third-party partners to provide the Data they hold about you to external platforms (hereinafter "Third-Party Data") in order to provide you with tailored information about our products, services and events on external platforms or via such third parties.

Important General Notice: When we collect personal data through forms, including but not limited to electronic forms, we will indicate mandatory fields with asterisks. Failure to provide data marked with an asterisk may prevent you from accessing our products and/or services. When submitting any Data, including multimedia content (photographs, videos, etc.), we recommend that you ensure accuracy and do not submit sensitive data, such as health information, political opinions, religious or philosophical beliefs, information about your sex life or sexual orientation, racial or ethnic origin, or any content not expressly requested through a questionnaire or any other collection method (such as commercial information, advertising, personal creations, ideas, or concepts), unless required in exceptional cases (for example, to report allergies).

Our website is not targeted at minors. If we do inadvertently collect such information, the minor's legal representative may exercise the minor's rights on his or her behalf at any time (see below).

3. Why do we collect and process personal data?

If you are an existing or potential customer of Biolife Pet Srl or otherwise interact with Biolife Pet Srl through the Platforms, we may use your data for the following purposes (hereinafter "Purposes of Processing"):

• allow you to browse our Platforms and use your personal online account ("Platform Related Purposes"),
• allow you to obtain information about our products and services at our Help Center, for example in our "Contact Us" section ("Request-Related Purposes"),
• allow the user to purchase Biolife Pet Srl products through our Platforms ("Purchase-Related Purposes"),
• allow the user to access our extensive after-sales assistance services on our Biolife Pet Srl products ("After-Sales Assistance Related Purposes"),
• comply with our legal obligations, including, but not limited to, regulations on the type of products we sell, the protection of our distribution networks, the fight against money laundering, credit card fraud, the fight against counterfeiting and the processing of data subject rights requests ("Regulatory Related Purposes"),
• collect the user's opinion on Biolife Pet Srl products and services, in particular through surveys and questionnaires ("Product Improvement Purposes"),
• keep you informed about our products, promotional campaigns and other events by sending you relevant communications from Biolife Pet Srl (via email, MMS and third-party media platforms; "Marketing Purposes"),
• improve our understanding of your interests and preferences so that we can provide you with personalized offers and other services that better match your needs and desires. (“Preference-Related Purposes”)

4. How do we justify the processing of personal data?

All data processing is legally based on the user's consent, the need to enter into a contract with the same user, a legal obligation and/or our overriding legitimate interest depending on the purpose of the processing.

Details of the legal basis justifying the data processing are set out below.

PLATFORM USERS

Purpose of processing:	Categories of data potentially affected:	Legal basis:
Purposes related to the platform	Account data Cookie data Log data Purchase data Social Media Data	Consent Contract Legitimate interests (e.g. analytical needs)
Purposes related to the request	Account data Purchase data Required data	Contract Legitimate interests (e.g. delivery information relating to our products)
Purposes related to the purchase	Account data Purchase data	Contract
Service-related purposes	Account data Purchase data	Contract Legitimate interests
Post-sale purposes	Contract Legitimate interests (e.g. specific delivery services to our customers)	Contract
Regulatory related purposes	Account data Log data Purchase data Required data	Legal obligation
Product improvement purposes	Cookie data Required data Social Media Data	Consent Legitimate interests (e.g. improving our products)
Purposes related to studies	Account data Purchase data Required data Social Media Data	Consent Legitimate interests (e.g. improving our business strategies)
Marketing purposes	Account data Cookie data Marketing data Purchase data	Consent Legitimate interests (e.g., keeping our customers informed about our new products or events)
Purposes related to preferences	Account data Cookie data Log data Purchase data	Legitimate interests (e.g. ensuring that communications or services provided to our customers are tailored to their profile)

5. To whom can we disclose personal data?

Within the Biolife Pet Srl organization . To the extent permitted by law and taking into account the protection of personal rights and freedoms in relation to data processing, the data will be accessible only to a limited and defined number of recipients within Biolife Pet Srl , as described below. This access to the data will occur exclusively on a "need to know" basis, so that the recipients can fulfill the processing purposes as data controllers. We may transfer personal data to another legal entity for purposes of collaboration, joint venture, corporate reorganization, change of legal form, or other similar events. In the event of a merger or sale, the data will be permanently transferred to the successor company.

Third Parties Outside the Biolife Pet Srl Organization . In limited cases, we may transfer Data to government agencies and regulatory authorities (e.g., tax authorities), courts and government authorities in accordance with applicable law, and to external consultants (e.g., lawyers, accountants, auditors, etc.), acting as Data Processors. In this context, Biolife Pet Srl may also be required to transfer Data to third parties when it receives a request from an authority expressly authorized by law, pursuant to applicable laws and regulations.

In order to offer you Klarna's payment methods, we may transmit your personal data, such as contact information and order details, to Klarna during checkout so that Klarna can assess your eligibility for their payment methods and customize those payment methods. Your personal data transferred will be processed in accordance with Klarna's privacy policy.

Service providers (internal and external to Biolife Pet Srl ): Data will generally not be disclosed to recipients outside the Biolife Pet Srl Organization. In some cases, however, Biolife Pet Srl uses external service providers who act on the company's behalf under contractual agreements that include strict data protection obligations. Specifically, we will provide Data to service providers as part of our normal business operations, to perform certain IT-related tasks, and to assist us in managing our Platforms, conducting our normal business, providing support, or protecting the security and integrity of our business (including IT maintenance, security, and support service providers, hosting providers, payment providers, business and advertising partners, mailing or email service providers, or support centers).

6. International data flows

The disclosure of the Data referred to in Section 5 above may involve the transfer of the Data to countries that do not guarantee the same level of data protection. Applicable legal and regulatory requirements are considered prior to any cross-border transfer of Data.

Any transfer of Data outside the user's country which does not offer an adequate level of data protection will be guaranteed by appropriate contractual guarantees, which must comply with applicable laws and regulations, such as the EU Standard Contractual Clauses;

Data transfer may also be based on your prior consent. Please note that if you are a citizen of the European Union, such transfer may entail potential risks if European Union and UK authorities deem the country to which the data is being transferred not to provide a sufficient level of data protection (absence of an adequacy decision) and adequate safeguards.

1. How long do we keep personal data?

Data of general interest (with the exception of the applicant's data):

• To ensure high quality standards of our services and products, we may need to retain personal data for as long as necessary to provide such services. Purchase Data will be retained until your last use or purchase of our services or goods, as required or permitted by applicable local law, or where we have a legal or legitimate purpose for doing so.
• For each product sold on our website, we may retain personal data for as long as necessary to comply with product warranty and safety laws, to monitor product performance with you, and to provide ongoing advice. Additional data will be retained for as long as required by applicable local law or to the extent we have a legal and legitimate purpose for retaining it. Please note that the data retention period required by law may vary from country to country.

8. What are your rights?

You may have the following rights, to the extent and as provided by applicable law, which you can exercise through the contact information in Section 10):

• Right of access and information: You have the right to be informed in a concise, transparent, comprehensible, and easily accessible manner of how your Data is being processed. You also have the right to obtain (i) confirmation of whether or not Data concerning you exists and, where that is the case, (ii) access to that Data and obtain a copy thereof.
• Right to rectification: You have the right to obtain rectification of your Personal Data. You also have the right to have incomplete Personal Data completed.
• Right to erasure: In some cases, you have the right to have your Personal Data erased. However, this is not an absolute right, and Biolife Pet Srl may have legal or legitimate grounds for retaining such data.
• Right to restriction of processing: In some cases, the user has the right to obtain restriction of the processing of Personal Data.
• Right to data portability: You have the right to receive the Data you have provided to Biolife Pet Srl in a structured, commonly used, and machine-readable format, and have the right to transmit that Data to another controller without hindrance from Biolife Pet Srl . This right applies only when the Data processing is based on your consent or a contract and is carried out by automated means.
• Right to object to processing: You have the right to object to the processing of your data when such processing is based on Biolife Pet Srl 's legitimate interests. However, Biolife Pet Srl may invoke compelling legitimate grounds for continuing the processing. You also have the right to object at any time to the processing of your data for marketing purposes.

To unsubscribe from our "Newsletter" you can use the channels above or simply click on the "unsubscribe" link at the bottom of each Newsletter.

The user has the right to lodge a complaint with the competent supervisory authority.

9. Which cookies do we use and how can you opt out of this use?

Cookies are pieces of information that any website or other Platforms can transfer to your browser and store on your computer. For example, storing cookies improves your online experience by allowing us to save your preferences. When you use the Platforms, we send one or more cookies—small text files containing a string of alphanumeric characters—to your device. We use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and can be used by your browser during subsequent visits to our Platforms. Your web browser may provide certain cookie options. Please note that if you delete or choose not to accept cookies, you may not be able to fully utilize the features of the services provided through the Platforms. We also use third-party cookies in connection with the services provided through the Platforms. For example, we use Google Analytics to collect and process certain analytical data. We do not process or respond to web browser “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who access our Platforms or use the services provided through our Platforms.

How we use cookies and similar technologies, particularly for services tailored to the user's profile:

We use cookies and automatically collected information to:

1. personalize our site and the services provided through it, for example we store your User Data so that you do not have to re-enter it when you use or subsequently use our site and the services provided through our site;
2. provide personalized advertising, content, and information tailored to the user's profile;
3. monitor and analyze the effectiveness of our Platforms and the services provided through our Platforms and third-party marketing activities that are relevant to your profile;
4. monitor aggregate site usage metrics, such as the total number of visitors and pages viewed;
5. Track user registrations, submissions, and the status of any promotions or other activities offered through our site and the services provided through it (services tailored to the user's profile). This can help us, for example, monitor the number of emails opened. Tracking technology also helps us manage and improve the usability of the site and identify the most popular sections of the site.

We may also collect your abbreviated IP address on a non-human readable basis, which does not allow us to directly identify you.

The following link to Cookie Settings may provide further information on the cookies used by Biolife Pet Srl , as well as specific consent settings if the user does not wish Biolife Pet Srl to use all or some of the aforementioned cookies.

You can also disable cookies by configuring your browser accordingly. For more information, click here.

Please note that restricting cookies may impact the quality of your user experience and may prevent you from using parts of our Platforms or services.

10. How to contact Biolife Pet Srl for privacy questions:

To exercise your rights, you can send your request to our Customer Service as indicated below and provide the following data: name, surname, email address, and any other information necessary to confirm your identity and allow us to process your request (such as your postal address).

• by email: info@biolifepet.it
• by telephone at +39 0994006137

If you have any questions or comments regarding this Privacy Policy or the way Biolife Pet Srl collects and uses Personal Data, you can contact our Data Protection Office at the following address:

Biolife Pet Srl – VIA RAFFAELE CARRIERI 2 – 74121 TARANTO - VAT No. 03392800730

Attention : Data Protection Officer
By email: info@biolifepet.it